Ballard Designs
CLIENT
Ballard Designs
Project Link
https://ballarddesigns.com
CLIENT TYPE
E-Commerce / Home Furnishings
INDUSTRY:
Home & Design / Luxury & Lifestyle
LOCATION
Atlanta, Georgia (serving U.S. customers)
How GUDBEE helped a leading home furnishings retailer improve SEO rankings, enhance mobile UX, and grow conversions.
GUDBEE’s Impact
Organic search visibility
+81%
Website traffic
+71%
Conversions
+54%
Mobile engagement
+77%
Technical SEO health score
+90%
About Ballard Designs
Ballard Designs is a home furnishings retailer offering a wide range of furniture, décor, and lifestyle products with a European influence. Ballard sought to modernize its SEO, strengthen technical site performance, and improve mobile experience to drive higher conversions.
The Project
The Challenge
Strong competition in the luxury home retail space.
SEO gaps on product and category pages.
Mobile UX challenges causing conversion drop-offs.
Technical SEO inefficiencies limiting growth.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Improved rankings for home décor and furnishings keywords.
Content Strategy: Enhanced category and blog content to target long-tail searches.
Mobile Optimization: Improved navigation and checkout flows for mobile users.
Technical SEO: Conducted an in-depth audit and implemented fixes.
Execution
Optimized product and category pages for luxury and décor-related search terms.
Produced blog and editorial content on design trends.
Fixed technical SEO issues, improving site speed and crawlability.
Enhanced mobile UX with simplified navigation and streamlined checkout.
Aligned email campaigns with seasonal SEO-driven content.
Key Learnings
Technical SEO was critical for improved visibility.
Mobile UX improvements reduced cart abandonment.
Content tied to design trends boosted organic traffic.
SEO + email integration enhanced seasonal sales campaigns.
Services
SEO+
Content Strategy+
Mobile Optimization+
Technical SEO Audit+
"GUDBEE’s SEO and mobile optimization strategies gave Ballard Designs a stronger digital foundation. We saw real growth in traffic, visibility, and conversions."
- Bryon Colby, SVP, Digital Commerce, Ballard Designs
Next Steps
Expand SEO strategy to include voice search optimization.
Launch design-focused interactive content hub.
Enhance personalization within mobile shopping experiences.