Amigo Energy
CLIENT
Amigo Energy
Project Link
https://amigoenergy.com/
CLIENT TYPE
Retail Energy Provider / E-Commerce
INDUSTRY:
Ethical & Sustainable / Energy
LOCATION
Houston, Texas
How GUDBEE helped a Texas retail energy provider lower acquisition costs, double green plan enrollments, and expand digital visibility.
GUDBEE’s Impact
Monthly customer enrollments
+73%
Cost per acquisition (CPA)
-39%
Website traffic
+88%
Green plan enrollments
2*increase
Email open rate
+107%
Just Energy
About Amigo Energy
Amigo Energy, part of the Just Energy Group, provides electricity plans for homes and businesses across Texas. Amigo Energy sought to strengthen its competitive edge in the deregulated energy market by lowering customer acquisition costs, improving digital engagement, and increasing awareness of its renewable energy plan options.
The Project
The Challenge
Rising customer acquisition costs due to high competition.
Limited brand awareness compared to larger energy providers.
Low adoption of green energy plans.
Website traffic converting at below-average rates.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
Refined Messaging: Focused on transparent pricing, ease of switching, and renewable energy benefits.
SEO & Content: Improved search rankings for “Texas electricity rates” and “Houston electricity plans.”
Paid Media Efficiency: Optimized ad spend by targeting high-intent keywords and audience segments.
Email Automation: Personalized nurture campaigns to increase conversions and promote green plan options.
Execution
Launched paid search campaigns targeting high-intent energy shoppers.
Created landing pages comparing Amigo Energy’s rates to competitors.
Published blog series on energy savings, renewable energy, and deregulation explained.
Built automated email series: plan comparisons, onboarding, and loyalty offers.
Ran retargeting ads to re-engage dropped visitors.
Key Learnings
Comparison-based landing pages improved conversion rates.
Highlighting renewable plan benefits doubled green enrollments.
Retargeting lowered CPAs significantly.
Content addressing deregulation boosted SEO visibility.
Services
SEO+
Content Creation+
Paid Media Optimization+
Email Marketing+
"Working with GUDBEE in 2020 was a turning point for Amigo Energy. They helped us reduce acquisition costs, grow enrollments, and double the impact of our renewable energy plans. Their team brought clarity and results when we needed it most."
- Jake Watson, Vice President of Marketing, Amigo Energy
Next Steps
Expand renewable energy campaigns across Texas metros.
Build loyalty/referral program to reduce churn.
Enhance mobile user experience for easier plan enrollment.