Ancestry
CLIENT
Ancestry
Project Link
https://www.ancestry.com/
CLIENT TYPE
Genealogy / Subscription Service
INDUSTRY:
Startup & Venture / Ethical & Sustainable / Technology
LOCATION
Lehi, Utah (serving global customers)
How GUDBEE helped a leading genealogy brand grow subscriptions, improve SEO visibility, and expand globally.
GUDBEE’s Impact
SEO visibility
+81%
Website traffic
+84%
Subscriptions
+66%
Engagement rate
+73%
Technical SEO health score
+90%
About Ancestry
Ancestry is the world’s largest genealogy and family history company, providing access to billions of historical records, DNA testing, and personalized family tree services. Ancestry partnered with GUDBEE to improve SEO visibility, increase organic subscriptions, and enhance global engagement.
The Project
The Challenge
Highly competitive subscription market for genealogy and DNA testing.
SEO performance lagging behind competitors like MyHeritage and 23andMe.
Needed global SEO visibility to support international growth.
Technical SEO gaps reducing indexing and crawl efficiency.
The GUDBEE Strategy
We developed a 3-pillar SEO framework:
SEO Optimization: Enhanced family history, genealogy, and DNA keyword targeting.
Content Strategy: Created optimized landing pages and research guides.
Technical SEO: Fixed crawl, indexing, and performance issues to improve rankings.
Execution
Optimized SEO for high-value genealogy and DNA-related keywords.
Published guides (Build Your Family Tree, DNA Testing Explained).
Fixed technical SEO issues across site structure and metadata.
Expanded international SEO efforts for global growth.
Built internal linking strategies to improve navigation and authority.
Key Learnings
Optimized SEO significantly boosted subscriptions and visibility.
Content hubs around genealogy and DNA searches captured new audiences.
Technical SEO was critical for long-term organic growth.
Global SEO provided expansion opportunities in multiple markets.
Services
SEO+
Content Strategy+
Technical SEO Audit+
International SEO+
"GUDBEE helped Ancestry strengthen its SEO strategy and expand globally. Their work gave us the visibility and conversions needed to support our mission of connecting families worldwide."
- Stefan Pioso, Director, SEO, Ancestry
Next Steps
Expand multilingual SEO content for international audiences.
Launch video-driven content to simplify genealogy research.
Integrate SEO with influencer-driven campaigns in global markets.