Athlean-X

CLIENT
Athlean-X

Project Link
https://athleanx.com/

CLIENT TYPE
Fitness / E-Commerce / Online Training

INDUSTRY:
Sport & Fitness

LOCATION
Connecticut, United States (serving global online customers)

How GUDBEE helped a leading online fitness brand double program sales and expand its global audience through content and digital marketing.

GUDBEE’s Impact

Monthly program sales

+100%

YouTube subscriber growth (monthly)

+133%

Website traffic

+120%

Email opt-ins

+138%

Average order value

+38%

About Athlean-X

Founded by Jeff Cavaliere, Athlean-X quickly became one of the most recognized names in online fitness. Known for evidence-based training, professional-level workouts, and accessible programs, Athlean-X aimed to scale its digital presence while leveraging YouTube as a key growth driver.

The Project

The Challenge

Growing competition in the online fitness and training space.
Heavy reliance on YouTube but limited funneling to website conversions.
Low average order value and limited upsell strategy.
Needed scalable digital systems for email marketing and e-commerce growth.

The GUDBEE Strategy

We built a 4-pillar framework to accelerate Athlean-X’s growth:

Content Optimization: Strengthened YouTube strategy with SEO-optimized titles, thumbnails, and cross-promotion.
Conversion Funnels: Built lead magnets and opt-in flows to capture emails directly from YouTube and blog content.
E-Commerce Upsells: Introduced tiered program bundles and upsells to increase order value.
Email Marketing: Developed automated flows for new subscribers, cart abandoners, and product recommendations.

Execution

Created a full content calendar tied to trending fitness topics.
Launched email sequences (welcome series, progress tips, exclusive workout guides).
Designed upsell pages promoting advanced programs alongside core offers.
Implemented analytics to measure conversion funnel performance.

Key Learnings

YouTube is a powerful top-of-funnel driver but must connect to an email system for sustainable growth.
Program bundling and upselling boosted profitability significantly.
Email sequences nurtured long-term relationships, not just one-time sales.
Consistency in content scheduling amplified YouTube channel growth.

Services

SEO+
Content Creation+
Email Marketing+
E-Commerce Optimization+

"Working with GUDBEE helped us transform Athlean-X into a true digital brand. Their strategies doubled our sales, grew our YouTube presence, and gave us the systems to scale worldwide. It set the foundation for everything we’ve built since."