Athleta
CLIENT
Athleta
Project Link
https://athleta.gap.com
CLIENT TYPE
E-Commerce / Activewear & Lifestyle Retail
INDUSTRY:
Fashion & Retail / Sport & Fitness / Health & Beauty
LOCATION
San Francisco, California (serving global customers)
How GUDBEE helped an activewear retailer drive stronger e-commerce performance, expand visibility, and grow loyalty engagement.
GUDBEE’s Impact
Online sales (monthly)
+50%
Paid media ROAS
+45%
Website traffic
+76%
Email campaign CTR
+98%
Loyalty sign-ups
+82%
About Athleta
Athleta, a Gap Inc. brand, is a women’s activewear company focused on performance, lifestyle, and wellness. Athleta wanted to strengthen its digital footprint, scale its e-commerce sales, and increase loyalty program adoption among wellness-driven customers.
The Project
The Challenge
Competition from leading activewear and athleisure brands.
SEO gaps across high-value categories like yoga, running, and training gear.
Loyalty program not driving expected engagement.
Paid media campaigns underperforming for ROI.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Improved visibility for activewear and lifestyle keywords.
Content Campaigns: Created wellness-driven content and seasonal lookbooks.
Paid Media Efficiency: Optimized targeting to connect with fitness and lifestyle segments.
Loyalty Growth: Automated email and digital flows to boost engagement and repeat purchases.
Execution
Optimized SEO across core categories (yoga, fitness apparel, athleisure).
Created wellness-driven campaigns (Strong Women, Strong World).
Designed nurture email sequences aligned with loyalty sign-ups.
A/B tested ad creative showcasing lifestyle + community vs. product-only.
Launched retargeting campaigns for cart abandoners.
Key Learnings
Lifestyle and wellness-focused content drove stronger engagement.
SEO improvements boosted visibility in competitive activewear categories.
Paid media targeting wellness-oriented customers improved ROI.
Loyalty-driven email campaigns helped increase repeat purchase rates.
Services
SEO+
Content Creation+
Paid Media Optimization+
Email Marketing+
"GUDBEE helped us elevate Athleta’s digital presence. Their SEO, content, and loyalty strategies delivered real growth across sales, engagement, and customer loyalty."
- Meghan Petrucelli, Director, Search Engine Marketing, Athleta
Next Steps
Expand personalization in loyalty program campaigns.
Launch more video-driven seasonal wellness content.
Integrate digital loyalty campaigns with in-store experiences.