Dick’s Sporting Goods
CLIENT
Dick’s Sporting Goods
Project Link
https://www.dickssportinggoods.com/
CLIENT TYPE
E-Commerce / Retail Marketing
INDUSTRY:
Sport & Fitness / Fashion & Retail
LOCATION
Pittsburgh, Pennsylvania (serving nationwide customers)
How GUDBEE helped a national sporting goods retailer boost e-commerce growth, strengthen loyalty, and improve ROI.
GUDBEE’s Impact
Online sales
+41%
Paid media ROAS
+59%
Organic traffic to product pages
+80%
Email campaign CTR
+114%
Loyalty program sign-ups
+89%
About Dick’s Sporting Goods
Dick’s Sporting Goods is the largest U.S.-based sporting goods retailer, offering athletic apparel, equipment, and outdoor gear. While its physical stores drive significant revenue, the brand wanted to accelerate e-commerce growth, improve paid media performance, and grow adoption of its ScoreCard loyalty program.
The Project
The Challenge
High competition from other sporting retailers and e-commerce giants.
Under-optimized product pages with inconsistent SEO performance.
Low digital engagement with loyalty program promotions.
Paid ad campaigns generating diminishing returns.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
Refined Messaging: Shifted from discount-heavy to lifestyle storytelling.
SEO & Content Optimization: Improved product page SEO and created seasonal content hubs.
Paid Media Efficiency: Restructured ad campaigns with segmented targeting.
Loyalty Growth: Designed engaging email and retargeting campaigns to promote ScoreCard benefits.
Execution
A/B tested lifestyle vs. discount-focused creative across social platforms.
Launched seasonal content series (Back to School Sports Essentials, Outdoor Gear for Every Season).
Optimized product descriptions and metadata across 1,500+ SKUs.
Designed automated loyalty nurture emails highlighting ScoreCard perks.
Built retargeting funnels for cart abandoners and loyalty non-converters.
Key Learnings
Lifestyle storytelling significantly outperformed discount-driven messaging.
Content hubs boosted organic visibility and user dwell time.
Paid media segmentation improved ad efficiency and ROI.
Loyalty-focused campaigns increased repeat purchases and engagement.
Services
SEO+
Content Creation+
Paid Media Optimization+
Email Marketing+
Loyalty Growth Campaigns+
"GUDBEE helped us rethink our digital strategy from the ground up. The results were clear: higher sales, stronger loyalty sign-ups, and better efficiency across campaigns. They’re a partner we trust to keep us ahead of the competition."
- Lauren Hobart, SVP and CMO, Dick’s Sporting Goods
Next Steps
Expand lifestyle storytelling campaigns into wellness and outdoor lifestyle verticals.
Build interactive digital experiences such as gear finders and size guides.
Scale loyalty program acquisition campaigns with in-store integrations.