Frontgate
CLIENT
Frontgate
Project Link
https://frontgate.com
CLIENT TYPE
E-Commerce / Luxury Home Furnishing
INDUSTRY:
Home & Design / Luxury & Lifestyle
LOCATION
West Chester, Ohio (serving U.S. customers)
How GUDBEE helped a luxury home furnishings retailer improve SEO rankings, enhance mobile UX, and drive stronger conversions.
GUDBEE’s Impact
Organic search visibility
+70%
Website traffic
+75%
Conversions
+57%
Mobile engagement
+80%
Technical SEO health score
+92%
About Frontgate
Frontgate is a premium home furnishings brand known for luxury indoor and outdoor furniture, décor, and lifestyle products. Frontgate wanted to strengthen SEO performance, expand digital visibility, and improve mobile experiences to reduce drop-offs and grow conversions.
The Project
The Challenge
High competition in the luxury home and lifestyle retail market.
Limited SEO visibility for luxury and décor keywords.
Mobile UX performance issues affecting conversions.
Technical SEO challenges impacting crawlability and site performance.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Enhanced rankings for luxury furniture and décor keywords.
Content Strategy: Developed seasonal editorial content around lifestyle and home design.
Mobile Optimization: Streamlined mobile navigation and checkout.
Technical SEO: Conducted and implemented fixes from a sitewide technical audit,
Execution
Optimized product and category pages for luxury and high-intent search terms.
Published seasonal editorial content (Outdoor Living Essentials, Luxury Holiday Décor).
Fixed technical SEO issues to improve indexing and site speed.
Enhanced mobile UX by simplifying site structure and checkout process.
Integrated SEO learnings into cross-brand best practices.
Key Learnings
Technical SEO was foundational to boosting visibility.
Seasonal editorial content resonated with high-value customers.
Mobile optimization reduced friction in the buyer journey.
Cross-domain SEO practices created consistent brand-wide improvements.
Services
SEO+
Content Strategy+
Mobile Optimization+
Technical SEO Audit+
"GUDBEE helped us elevate Frontgate’s digital presence. Their SEO and mobile optimization work delivered meaningful improvements in visibility, engagement, and conversions."
- Bryon Colby, SVP, Digital Commerce, Frontgate
Next Steps
Expand SEO into international luxury décor markets.
Launch interactive digital styling and product visualization tools.
Personalize mobile campaigns to better align with premium customers.