Gap
CLIENT
Gap
CLIENT TYPE
E-Commerce / Fashion Retail
INDUSTRY:
Fashion & Retail
LOCATION
San Francisco, California (serving global customers)
How GUDBEE helped a global fashion retailer grow e-commerce sales, boost loyalty sign-ups, and expand its digital presence.
GUDBEE’s Impact
Online sales (monthly)
+52%
Paid media ROAS
+47%
Website traffic
+78%
Email campaign CTR
+102%
Loyalty sign-ups
+84%
About Gap
Gap is one of the world’s largest specialty apparel retailers, known for its iconic denim, casual wear, and accessible fashion. Gap wanted to accelerate e-commerce growth, improve customer engagement, and strengthen loyalty program adoption across its digital channels.
The Project
The Challenge
Intense competition from other fast-fashion and lifestyle brands.
Under-optimized product pages impacting SEO performance.
Loyalty program not fully integrated with digital experiences.
Paid media campaigns lacked efficiency at scale.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO & Content Optimization: Improved product page metadata and launched seasonal content campaigns.
Paid Media Efficiency: Streamlined ad campaigns with segmented targeting by customer group.
Loyalty Growth: Integrated digital flows with Gap’s rewards program to drive sign-ups.
Email Marketing: Created automated campaigns to nurture repeat purchases and increase retention.
Execution
Optimized SEO for thousands of product SKUs.
Produced seasonal content campaigns (Denim Refresh, Back-to-School Essentials).
Developed nurture sequences tied to loyalty sign-ups and first-time buyers.
A/B tested ad creative highlighting Gap’s heritage vs. discount offers.
Built retargeting funnels for cart abandoners and loyalty non-members.
Key Learnings
Seasonal content campaigns significantly boosted organic visibility.
Loyalty-driven messaging created stronger long-term engagement.
Paid media efficiency improved with segmented targeting.
Email nurture campaigns helped increase repeat purchase rates.
Services
SEO+
Content Creation+
Paid Media Optimization+
Email Marketing+
"GUDBEE’s work modernized our digital marketing approach. Their SEO, paid media, and loyalty strategies delivered real growth across sales, traffic, and engagement."
- Meghan Petrucelli, Director, Search Engine Marketing, Gap
Next Steps
Expand personalization within loyalty campaigns.
Launch interactive content hubs tied to seasonal collections.
Scale SEO strategy into international Gap markets.