Garnet Hill
CLIENT
Garnet Hill
Project Link
https://garnethill.com
CLIENT TYPE
E-Commerce / Apparel & Home Furnishings
INDUSTRY:
Home & Design / Fashion & Retail
LOCATION
Franconia, New Hampshire (serving U.S. customers)
How GUDBEE helped a home and apparel retailer improve SEO rankings, increase conversions, and strengthen mobile experiences.
GUDBEE’s Impact
Organic search visibility
+65%
Website traffic
+69%
Conversions
+52%
Mobile engagement
+74%
Technical SEO health score
+91%
About Garnet Hill
Garnet Hill is a lifestyle retailer specializing in apparel, bedding, and home décor. Known for quality and timeless design, Garnet Hill wanted to modernize its digital presence by enhancing SEO performance, improving mobile UX, and creating a more seamless shopping experience for its customers.
The Project
The Challenge
Competitive market across both apparel and home categories.
SEO underperformance on product and category pages.
Mobile UX challenges contributing to high abandonment rates.
Technical SEO gaps reducing efficiency in rankings.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Enhanced rankings for apparel, bedding, and home décor keywords.
Content Strategy: Developed seasonal content aligned with lifestyle and fashion.
Mobile Optimization: Improved navigation and checkout flows for mobile shoppers.
Technical SEO: Completed an in-depth technical audit with prioritized fixes.
Execution
Optimized category and product pages for high-intent search terms.
Published seasonal campaigns (Holiday Bedding Essentials, Everyday Style Guides).
Fixed technical SEO issues to improve site speed and crawl efficiency.
Enhanced mobile shopping UX with streamlined cart and checkout.
Aligned SEO content with email and seasonal promotions.
Key Learnings
Seasonal campaigns significantly boosted visibility and conversions.
Mobile optimization was essential for reducing drop-offs.
Technical SEO fixes provided long-term stability for rankings.
SEO + content alignment strengthened customer engagement.
Services
SEO+
Content Strategy+
Mobile Optimization+
Technical SEO Audit+
"GUDBEE’s SEO and mobile optimization strategies gave Garnet Hill the growth we needed in a tough retail market. Their team delivered results that boosted both traffic and conversions."
- Bryon Colby, SVP, Digital Commerce, Garnet Hill
Next Steps
Expand SEO optimization for apparel trend keywords.
Develop video-driven content for seasonal collections.
Launch mobile-first personalization to improve loyalty.