Grandin Road
CLIENT
Grandin Road
Project Link
https://grandinroad.com
CLIENT TYPE
E-Commerce / Home Furnishings & Décor
INDUSTRY:
Home & Design / Fashion & Retail
LOCATION
West Chester, Ohio (serving U.S. customers)
How GUDBEE helped a leading home décor retailer improve SEO visibility, enhance mobile UX, and drive stronger digital conversions.
GUDBEE’s Impact
Organic search visibility
+67%
Website traffic
+73%
Conversions
+56%
Mobile engagement
+78%
Technical SEO health score
+93%
About Grandin Road
Grandin Road is a home furnishings and décor retailer known for innovative furniture, seasonal decorations, and lifestyle products. Grandin Road sought to improve its SEO performance, strengthen mobile shopping experiences, and increase conversions in a competitive home décor market.
The Project
The Challenge
Heavy competition in the home furnishings and décor retail market.
Weak SEO visibility across key product categories.
Mobile shopping UX challenges driving higher bounce rates.
Technical SEO issues limiting growth and site performance.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Enhanced rankings for furniture, décor, and seasonal keyword terms.
Content Strategy: Created editorial content around seasonal decorating ideas.
Mobile Optimization: Improved site navigation and streamlined checkout for mobile users.
Technical SEO: Conducted an audit and fixed crawlability and speed issues.
Execution
Optimized product and category pages for high-intent décor search terms.
Published seasonal campaigns (Holiday Décor Essentials, Outdoor Living Trends).
Fixed technical SEO issues to strengthen site performance.
Enhanced mobile UX for better navigation and checkout flows.
Integrated SEO content with email and promotional campaigns.
Key Learnings
Seasonal décor campaigns significantly boosted engagement and traffic.
Mobile-first improvements reduced bounce rates and increased conversions.
Technical SEO fixes improved crawl efficiency and long-term visibility.
Content + SEO alignment amplified seasonal promotional success.
Services
SEO+
Content Strategy+
Mobile Optimization+
Technical SEO Audit+
"GUDBEE’s SEO and digital marketing expertise gave Grandin Road the visibility and conversions we needed. Their strategies helped us compete more effectively in home décor."
- Bryon Colby, SVP, Digital Commerce, Grandin Road
Next Steps
Expand SEO optimization to include voice and image search.
Launch new interactive content hubs for seasonal décor inspiration.
Develop personalization features for mobile shopping.