Hart Energy
CLIENT
Hart Energy
CLIENT TYPE
Energy Media & Publishing
INDUSTRY:
Ethical & Sustainable / Energy / Media & Publishing
LOCATION
Houston, Texas (serving global energy industry professionals)
How GUDBEE helped a leading energy media company redesign its website, boost SEO visibility, and grow authority through PR.
GUDBEE’s Impact
SEO visibility
+79%
Website traffic
+82%
Conversions
+64%
PR reach & authority
+77%
Mobile engagement
+73%
About Hart Energy
Hart Energy is a premier provider of news, data, and events for the global energy industry. Hart Energy wanted to modernize its website, strengthen SEO rankings, and expand its brand authority through PR to better serve industry professionals worldwide.
The Project
The Challenge
Outdated website lacking modern UX and mobile performance.
Weak SEO visibility for high-value industry search terms.
Needed to expand credibility and authority through PR.
Limited digital conversion optimization.
The GUDBEE Strategy
We developed a 4-pillar digital growth strategy:
Website Redesign & Development: Built a modern, mobile-optimized site.
SEO Optimization: Targeted high-value keywords in construction and commercial real estate.
Digital PR: Developed PR campaigns to grow authority and backlinks.
Conversion Optimization: Improved UX for stronger engagement and lead generation.
Execution
Redesigned the website with improved navigation and responsive design.
Optimized SEO for energy, sustainability, and industry trend-related keywords.
Ran PR campaigns to generate backlinks and media features.
Enhanced mobile UX to improve engagement among global users.
Developed analytics dashboards for SEO and PR tracking.
Key Learnings
Website redesign created a strong digital foundation.
SEO visibility was key for driving new traffic and engagement.
PR campaigns boosted brand authority and credibility.
Conversion optimization improved subscriptions and event registrations.
Services
Website Redesign & Development+
SEO+
Digital PR+
Conversion Optimization+
"GUDBEE helped Hart Energy modernize our digital presence and grow our authority in the energy sector. Their SEO and PR strategies brought us measurable results."
- Tony Palacios, Director of Product Strategy & Marketing, Hart Energy
Next Steps
Expand SEO into niche areas of renewable energy.
Launch interactive content hubs around industry data.
Scale PR efforts to global media outlets.