HomeWater
CLIENT
HomeWater
Project Link
https://www.homewater.com/
CLIENT TYPE
Sustainable Products / E-Commerce
INDUSTRY:
Ethical & Sustainable / Home & Design
LOCATION
Houston, Texas
How GUDBEE helped a clean water provider improve sales, reduce costs, and grow sustainable awareness with SEO and PPC.
GUDBEE’s Impact
Online sales
+82%
Cost per acquisition (CPA)
-36%
Website traffic
+75%
Paid media ROAS
+48%
Email open rate
+91%
About HomeWater
HomeWater, part of the Just Energy Group, provides sustainable water filtration systems for homes and businesses. HomeWater wanted to increase online sales, improve visibility in the sustainable products market, and lower customer acquisition costs while building awareness of clean water solutions.
The Project
The Challenge
High competition in the home filtration and sustainable products market.
Rising acquisition costs for new customers.
Limited awareness compared to larger filtration brands.
Paid media campaigns lacked efficiency in driving sales.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Targeted keywords like “water filtration system” and “sustainable water solutions.”
Content & Education: Built blogs and guides on clean water, health benefits, and sustainability.
Paid Media Efficiency: Optimized ad spend with segmented campaigns for B2C and commercial audiences.
Email Marketing: Automated campaigns educating consumers on the benefits of sustainable water.
Execution
Optimized product and category pages for high-value search terms.
Launched paid search and display campaigns for targeted customer segments.
Published educational content to position HomeWater as a trusted authority.
Designed automated email flows (welcome series, product comparisons, sustainability education).
Implemented real-time reporting dashboards for sales and campaign performance.
Key Learnings
SEO and educational content were crucial in building trust and driving sales.
Paid media targeting improved ROI and reduced acquisition costs.
Consumers were more likely to convert when sustainability was part of the messaging.
Automated email flows boosted engagement and repeat purchases.
Services
SEO+
Content Creation+
Paid Media Optimization+
Email Marketing+
"GUDBEE helped HomeWater strengthen its digital presence and drive more sustainable choices. Their SEO, PPC, and content strategies boosted sales and expanded awareness of clean water solutions."
- Jake Watson, Vice President of Marketing, HomeWater
Next Steps
Expand SEO to capture local search traffic for water services.
Launch video campaigns on clean water and sustainability.
Develop partnerships with eco-conscious organizations for brand alignment.