HSN
CLIENT
HSN (Home Shopping Network)
Project Link
https://hsn.com
CLIENT TYPE
E-Commerce / Retail / Television Shopping
INDUSTRY:
Hospitality & Events / Fashion & Retail
LOCATION
St. Petersburg, Florida (serving nationwide customers)
How GUDBEE helped a leading retail network improve SEO visibility, optimize mobile UX, and grow digital conversions.
GUDBEE’s Impact
Organic search visibility
+69%
Website traffic
+74%
Mobile conversions
+58%
Engagement rate
+82%
Technical SEO health score
+93%
About HSN
HSN (Home Shopping Network) is a leading interactive multichannel retailer, offering a mix of products across home, fashion, beauty, and electronics. HSN wanted to strengthen its SEO, implement technical audits, and improve the mobile shopping experience to keep pace with e-commerce competition.
The Project
The Challenge
Underperforming SEO rankings compared to competitors.
Technical site issues impacting crawlability and indexing.
Mobile UX challenges leading to high cart abandonment.
Loyalty program engagement not optimized across digital channels.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO & Technical Audit: Conducted a full technical audit and implemented fixes.
Content Optimization: Improved metadata, category pages, and long-tail search content.
Cross-Domain Best Practices: Unified SEO strategies across HSN and sister brands.
Mobile Optimization: Enhanced mobile UX and improved checkout performance.
Execution
Completed a comprehensive technical SEO audit and fixed high-priority issues.
Optimized category pages for long-tail and product-specific searches.
Applied cross-domain SEO best practices across brand portfolio.
Enhanced mobile design to improve navigation and checkout flows.
Improved email automation to align with SEO-driven campaigns.
Key Learnings
Technical SEO fixes significantly improved organic visibility.
Mobile optimization was critical to reducing abandonment rates.
Cross-domain strategies ensured consistency and stronger brand-wide growth.
Email and SEO alignment boosted overall engagement.
Services
SEO+
Technical SEO Audit+
Mobile Optimization+
Content Strategy+
"GUDBEE’s SEO and mobile expertise helped transform HSN’s digital presence. Their work improved our visibility, optimized our site, and gave us a stronger competitive edge."
- Bryon Colby, SVP, Digital Commerce, HSN
Next Steps
Expand technical SEO improvements to sister brands.
Integrate mobile-first personalization into loyalty campaigns.
Develop new content hubs for seasonal retail events.