Intermix
CLIENT
Intermix
Project Link
https://intermixonline.com
CLIENT TYPE
E-Commerce / Luxury Fashion Retail
INDUSTRY:
Fashion & Retail / Luxury & Lifestyle
LOCATION
New York, New York (serving global customers)
How GUDBEE helped a luxury fashion retailer expand e-commerce growth, strengthen customer loyalty, and improve digital ROI.
GUDBEE’s Impact
Online sales (monthly)
+44%
Paid media ROAS
+42%
Website traffic
+68%
Email campaign CTR
+91%
Loyalty sign-ups
+79%
About Intermix
Intermix is a luxury fashion retailer offering curated collections of emerging and established designers. Intermix wanted to scale its digital footprint, grow online sales, and deepen loyalty program engagement in the highly competitive luxury fashion market.
The Project
The Challenge
Competing with global luxury fashion retailers.
Limited SEO visibility for high-value designer and trend keywords.
Loyalty program engagement not meeting growth targets.
Paid media efficiency lagging behind ROI expectations.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Targeted premium fashion and designer-specific keywords.
Content Campaigns: Built luxury lookbooks and trend-driven content.
Paid Media Efficiency: Optimized campaigns to focus on high-value audiences.
Loyalty Growth: Enhanced digital engagement campaigns tied to loyalty rewards.
Execution
Optimized product pages for luxury fashion keywords and designer names.
Produced editorial-style content campaigns (The Season’s Must-Haves).
Designed email nurture sequences for loyalty sign-ups and premium offers.
A/B tested lifestyle-driven creative vs. product-only messaging.
Developed retargeting campaigns for high-value customer segments.
Key Learnings
Editorial-style content improved engagement and conversions.
Premium keyword targeting boosted SEO visibility.
Paid media efficiency improved when focused on high-value fashion audiences.
Loyalty campaigns tied to exclusivity resonated strongly with luxury customers.
Services
SEO+
Content Creation+
Paid Media Optimization+
Email Marketing+
"GUDBEE’s work helped Intermix stand out in a crowded luxury market. Their SEO, content, and loyalty strategies drove measurable growth across sales and customer engagement."
- Meghan Petrucelli, Director, Search Engine Marketing, Intermix
Next Steps
Expand international SEO to capture global luxury audiences.
Launch interactive digital styling tools.
Develop video content showcasing designer collections.