J. Alexander’s
CLIENT
J. Alexander’s
Project Link
https://jalexandersholdings.com/
CLIENT TYPE
Upscale Casual Dining / Restaurant
INDUSTRY:
Food & Beverage / Hospitality & Events
LOCATION
United States (nationwide restaurant group)
How GUDBEE helped a national restaurant group redesign its website, strengthen SEO, and launch a new eClub loyalty program.
GUDBEE’s Impact
SEO visibility
+72%
Website traffic
+70%
Loyalty program engagement
+81%
Email engagement
+77%
Conversions
+68%
About J. Alexander’s
J. Alexander’s is a contemporary American restaurant group known for its polished casual dining experience.J. Alexander’s partnered with GUDBEE to redesign its website, improve SEO rankings, and create a new eClub loyalty program launched on the Punchh platform.
The Project
The Challenge
Outdated website not optimized for conversions or mobile users.
Needed improved SEO rankings to compete in crowded dining markets.
No structured digital loyalty program for customer retention.
Limited email marketing performance.
The GUDBEE Strategy
We built a 4-pillar growth framework:
Website Redesign & Development: Delivered a modern, mobile-friendly website.
SEO Optimization: Targeted high-intent dining and local restaurant keywords.
Loyalty Program Launch: Created and deployed an eClub program on Punchh.
Email Marketing: Designed campaigns to support loyalty and seasonal promotions.
Execution
Redesigned the website with modern branding and mobile optimization.
Enhanced SEO visibility with local dining keywords and structured content.
Built and launched the Punchh-powered eClub loyalty rewards program.
Developed segmented email campaigns tied to loyalty and offers.
Implemented analytics to measure loyalty and SEO-driven conversions.
Key Learnings
Website redesign improved both UX and conversion rates.
SEO targeting boosted local restaurant discoverability.
Loyalty rewards program drove repeat visits and stronger customer relationships.
Email campaigns supported loyalty program adoption and seasonal campaigns.
Services
Website Redesign & Development+
SEO+
Loyalty Program Launch (Punchh)+
Email Marketing+
""GUDBEE helped J. Alexander’s modernize our digital experience and launch our first eClub program. Their expertise in SEO, loyalty, and website development delivered clear results.
- Kristen Hohl, VP of Marketing, J. Alexander’s
Next Steps
Expand loyalty rewards with mobile app integration.
Develop geo-targeted SEO strategies for new markets.
Launch influencer campaigns to amplify seasonal promotions.