Just Energy
CLIENT
Just Energy
Project Link
https://justenergy.com/green-energy/
CLIENT TYPE
Retail Energy Provider / E-Commerce
INDUSTRY:
Ethical & Sustainable / Energy
LOCATION
Houston, Texas (serving U.S. and Canadian customers)
How GUDBEE helped a leading energy provider boost customer acquisition, cut costs, and grow green energy adoption.
GUDBEE’s Impact
Houston sign-ups
+66%
Cost per acquisition (CPA)
-38%
Organic traffic to plan pages
+183%
Green plan enrollment
4*increase
About Just Energy
Just Energy is a retail energy provider serving customers across the U.S. and Canada, offering electricity, natural gas, and renewable energy options. They wanted to expand their Houston market presence, boost sign-ups, and grow awareness of their green plan, JustGreen.
The Project
The Challenge
Intense competition in Houston’s deregulated energy market.
Rising acquisition costs for new customers.
Low awareness of the JustGreen renewable energy option.
Complex plan selection process causing customer drop-offs.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
Refined Messaging: Highlighted transparency, savings, and green energy leadership.
Optimized Paid Media: Google & social campaigns with segmented targeting.
Content & SEO: Blogs, guides, and optimized pages around green energy and plan comparisons.
Retention & Retargeting: Automated emails + retargeting ads to recover lost conversions.
Execution
A/B tested landing pages emphasizing savings vs. sustainability.
Launched content series: Green Energy 101 & Switching Made Simple.
Designed automated email flows (welcome, comparison abandon, green plan promotion).
Built retargeting campaigns for website visitors.
Key Learnings
Benefit-driven messaging outperformed cost-only offers.
Green energy storytelling improved brand trust and conversions.
Simplifying the sign-up journey reduced churn.
Retargeting + email nurture provided low-cost, high-impact results.
Services
SEO+
Content Creation+
Paid Media Optimization+
Email Marketing+
"Working with GUDBEE helped us re-define how we communicate our value. We saw not just better numbers, but stronger customer connections. Our green plan went from overlooked to a key reason people choose us."
- Jake Watson, Vice President of Marketing, Just Energy
Next Steps
Expand optimized campaigns to additional states.
Build a customer referral program for green plans.
Launch interactive plan calculators for smarter enrollment decisions.