Krystal
CLIENT
Krystal
Project Link
https://krystal.com
CLIENT TYPE
Fast Food / Quick Service Restaurant (QSR)
INDUSTRY:
Food & Beverage / Hospitality & Events
LOCATION
Atlanta, Georgia (serving Southeastern U.S.)
How GUDBEE helped a fast-food chain launch its loyalty program, strengthen digital communications, and grow brand awareness with influencer and social campaigns.
GUDBEE’s Impact
Loyalty rewards participation
+82%
Email engagement
+95%
SMS campaign CTR
+76%
Push notification engagement
+88%
Influencer/social reach
+92%
About Krystal
Krystal is a well-known quick-service restaurant chain with a strong regional presence in the Southeastern U.S. Krystal wanted to modernize its customer engagement strategy by launching a new loyalty rewards program, improving its email, SMS, and push notification campaigns, and growing awareness through influencer and social media initiatives.
The Project
The Challenge
Needed to modernize customer engagement with a structured loyalty program.
Underutilized digital communication channels (email, SMS, push).
Low engagement with younger audiences compared to competitors.
Limited brand awareness in highly competitive QSR markets.
The GUDBEE Strategy
We designed a 5-pillar growth framework:
Loyalty Program Launch: Designed and implemented a rewards program to drive repeat visits.
Email Marketing: Built segmented campaigns for promotions, rewards, and offers.
SMS & Push Notifications: Developed timely communications for new deals and loyalty rewards.
Influencer Marketing: Partnered with regional influencers to build authentic connections.
Social Media Campaigns: Managed creative, scheduling, and gamification-driven promotions.
Execution
Designed and launched Krystal’s loyalty rewards program with tiered rewards.
Created segmented email flows for loyalty members and general customers.
Developed SMS and push campaigns tied to limited-time offers and loyalty milestones.
Partnered with micro- and mid-tier influencers in key markets to amplify reach.
Produced and managed social media campaigns with gamified promotions to boost engagement.
Key Learnings
Loyalty program participation increased repeat visits significantly.
SMS and push proved highly effective for time-sensitive promotions.
Influencer campaigns delivered strong regional brand awareness.
Gamification on social channels drove engagement and conversions.
Services
Loyalty Rewards Program Launch+
Email Marketing+
SMS & Push Campaigns+
Influencer Marketing+
Social Media Campaigns+
"GUDBEE helped us modernize how we connect with our customers. From launching our loyalty program to managing influencers and social campaigns, their strategies boosted engagement and brand awareness across every channel."
- Meghan Irwin, Director of Digital Marketing, Krystal
Next Steps
Expand influencer partnerships into national campaigns.
Launch geo-targeted push campaigns for local store offers.
Integrate loyalty rewards deeper into mobile ordering.