Logan’s Roadhouse
CLIENT
Logan’s Roadhouse
Project Link
https://logansroadhouse.com
CLIENT TYPE
Casual Dining / Restaurant
INDUSTRY:
Food & Beverage / Hospitality & Events
LOCATION
United States (nationwide restaurant chain)
How GUDBEE helped a national restaurant chain improve SEO visibility, scale loyalty program engagement, and expand reach with influencer and social campaigns.
GUDBEE’s Impact
SEO visibility
+71%
Loyalty program engagement
+85%
Email engagement
+88%
SMS campaign CTR
+73%
Influencer/social reach
+90%
About Logan’s Roadhouse
Logan’s Roadhouse is a nationwide casual dining restaurant chain known for its steaks, comfort food, and roadhouse-style hospitality. Logan’s Roadhouse wanted to strengthen SEO, scale its loyalty rewards program, and use influencer and social media campaigns to build brand visibility in a competitive market.
The Project
The Challenge
Needed stronger SEO performance to capture local dining searches.
Loyalty rewards program underutilized across digital channels.
Limited influencer and social media presence compared to competitors.
Low engagement across email, SMS, and push campaigns.
The GUDBEE Strategy
We designed a 5-pillar growth framework:
SEO Optimization: Improved rankings for “steakhouse near me,” “casual dining,” and other local search terms.
Local SEO Packs: Strengthened visibility in Google Maps and local search results.
Loyalty Program Growth: Enhanced engagement with segmented digital campaigns.
Influencer Marketing: Partnered with food bloggers and local lifestyle influencers.
Social Media Campaigns: Managed creative content, promotions, and scheduling to boost engagement.
Execution
Optimized SEO for key dining-related keywords and improved local packs.
Developed segmented email, SMS, and push campaigns promoting loyalty rewards.
Partnered with food and lifestyle influencers to promote menu items and seasonal campaigns.
Produced creative social campaigns highlighting brand personality and promotions.
Monitored analytics to optimize influencer ROI and social performance.
Key Learnings
Local SEO was critical to improving restaurant visibility.
Loyalty engagement rose significantly with segmented digital campaigns.
Influencer partnerships built authentic local awareness.
Social media campaigns amplified reach and engagement beyond paid ads.
Services
SEO & Local SEO+
Loyalty Program Management+
Email, SMS & Push Campaigns+
Influencer Marketing+
Social Media Campaigns+
"GUDBEE helped Logan’s Roadhouse strengthen both our digital presence and our customer connections. Their SEO, loyalty, influencer, and social media strategies drove engagement and growth across the board."
- Kristen Hohl, VP of Marketing, Logan’s Roadhouse
Next Steps
Expand influencer campaigns tied to seasonal menu launches.
Develop localized social campaigns for community events.
Integrate loyalty program more deeply with mobile ordering.