Mary Kay
CLIENT
Mary Kay
Project Link
https://www.marykay.com/
CLIENT TYPE
Beauty & Skincare / E-Commerce
INDUSTRY:
Health & Beauty / Fashion & Retail
LOCATION
Dallas, Texas (serving global customers)
How GUDBEE helped a global beauty brand improve SEO visibility, grow traffic, and increase engagement.
About Ancestry
Mary Kay is one of the world’s largest beauty and skincare companies, offering products across cosmetics, skincare, and personal care. Mary Kay partnered with GUDBEE to improve SEO performance, strengthen visibility across beauty keywords, and drive stronger engagement for e-commerce growth.
The Project
The Challenge
Competitive beauty and skincare market with global players.
SEO underperformance on product and category pages.
Needed to strengthen organic traffic as part of digital growth.
Technical SEO issues limiting crawlability and rankings.
The GUDBEE Strategy
We developed a 3-pillar SEO framework:
SEO Optimization: Enhanced product and category pages for high-value beauty keywords.
Content Strategy: Built optimized blog and skincare guides for organic growth.
Technical SEO: Resolved crawlability, speed, and indexing issues.
Execution
Optimized SEO for product and category-level keywords.
Produced content hubs (Skincare Routines, Cosmetic Trends, Personal Care Tips).
Fixed technical SEO errors, improving site health and crawl efficiency.
Strengthened metadata and internal linking for beauty-related searches.
Deployed SEO dashboards to monitor progress and visibility.
Key Learnings
SEO improvements significantly boosted visibility and traffic.
Content hubs provided sustainable engagement across categories.
Technical SEO fixes laid a foundation for long-term digital growth.
Organic performance reduced reliance on paid ads.
Services
SEO+
Content Strategy+
Technical SEO Audit+
"GUDBEE helped Mary Kay modernize our SEO and strengthen visibility across beauty and skincare searches. Their work gave us the growth foundation we needed."
- Stefan Pioso, Director, SEO, Ancestry
Next Steps
Expand SEO targeting for international markets.
Launch video-driven content for tutorials and product showcases.
Integrate SEO insights into influencer-driven beauty campaigns.