McCarthy Building Companies
CLIENT
McCarthy Building Companies
Project Link
https://www.mccarthy.com/
CLIENT TYPE
Construction / Commercial Real Estate
INDUSTRY:
Construction & Real Estate
LOCATION
St. Louis, Missouri (serving nationwide projects)
How GUDBEE helped a leading U.S. construction company redesign its website, improve SEO, and strengthen authority with PR campaigns.
GUDBEE’s Impact
SEO visibility
+78%
Website traffic
+80%
Conversions
+75%
Mobile engagement
+71%
About McCarthy Building Companies
McCarthy Building Companies is one of the largest and oldest commercial construction firms in the U.S., delivering large-scale healthcare, education, and infrastructure projects. McCarthy partnered with GUDBEE to modernize its website, strengthen SEO rankings, and expand its authority through PR campaigns.
The Project
The Challenge
Outdated website design reducing usability and conversions.
SEO underperforming for key construction and real estate terms.
Needed stronger PR presence to boost authority in industry markets.
Weak mobile performance limiting accessibility.
The GUDBEE Strategy
We developed a 4-pillar growth framework:
Website Redesign & Development: Built a modern, mobile-optimized site.
SEO Optimization: Targeted high-value keywords in construction and commercial real estate.
Digital PR: Developed PR campaigns to grow authority and backlinks.
Conversion Optimization: Improved UX for stronger engagement and lead generation.
Execution
Delivered a complete website redesign with modern branding and responsive UX.
Enhanced SEO for construction, infrastructure, and real estate keywords.
Ran PR campaigns highlighting McCarthy’s industry leadership and projects.
Improved mobile site flow and accessibility for stronger engagement.
Deployed analytics to measure SEO, PR, and UX performance.
Key Learnings
SEO optimization drove strong visibility in competitive sectors.
PR campaigns enhanced authority and reinforced McCarthy’s industry reputation.
Mobile optimization improved engagement among key stakeholders.
Website redesign provided a stronger digital foundation for lead generation.
Services
Website Redesign & Development+
SEO+
Digital PR+
Conversion Optimization+
"GUDBEE helped us strengthen McCarthy’s digital foundation. Their SEO, PR, and website redesign work created lasting results in visibility and authority."
- Laura, Senior Marketing Manager, McCarthy Building Companies
Next Steps
Expand SEO campaigns into regional construction markets.
Launch PR efforts tied to sustainability and innovation projects.
Build interactive project portfolios to showcase work digitally.