Old Navy
CLIENT
Old Navy
Project Link
https://oldnavy.gap.com
CLIENT TYPE
E-Commerce / Fashion Retail
INDUSTRY:
Fashion & Retail
LOCATION
San Francisco, California (serving U.S. and international customers)
How GUDBEE helped a leading fashion retailer grow e-commerce sales, strengthen loyalty engagement, and expand digital reach.
GUDBEE’s Impact
Online sales (monthly)
+48%
Paid media ROAS
+44%
Website traffic
+72%
Email campaign CTR
+95%
Loyalty sign-ups
+80%
About Old Navy
Old Navy, part of Gap Inc., is one of the most popular U.S. clothing retailers, offering affordable, family-friendly fashion. Old Navy wanted to increase digital sales, optimize its online marketing, and drive higher adoption of its loyalty program.
The Project
The Challenge
Competitive pressure from value-based fashion retailers.
Underutilized SEO opportunities on product pages.
Loyalty sign-ups not meeting growth targets.
Paid media campaigns generating inconsistent ROI.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Improved product metadata and seasonal keyword targeting.
Content Campaigns: Built content hubs for family fashion, seasonal looks, and affordability.
Paid Media Efficiency: Optimized creative and targeting to highlight affordability + style.
Loyalty Program Growth: Automated nurture sequences to boost sign-ups and engagement.
Execution
Optimized SEO for core product categories (denim, kids’ apparel, seasonal fashion).
Created seasonal campaigns (Affordable Holiday Looks, Back-to-School Fashion).
A/B tested ad creative balancing affordability and style.
Developed nurture emails tied to first-time buyers and loyalty offers.
Built retargeting funnels to capture abandoned carts.
Key Learnings
Affordability messaging resonated strongly with customers and boosted conversions.
Seasonal content campaigns improved visibility and engagement.
Loyalty-focused messaging encouraged repeat purchases.
Paid media efficiency increased when targeting family-oriented segments.
Services
SEO+
Content Creation+
Paid Media Optimization+
Email Marketing+
"GUDBEE helped us refine Old Navy’s digital presence. Their SEO, paid media, and loyalty strategies gave us measurable growth across sales, engagement, and traffic."
- Meghan Petrucelli, Director, Search Engine Marketing, Old Navy
Next Steps
Expand mobile-first personalization for loyalty campaigns.
Create video-driven seasonal content hubs.
Scale SEO optimization across new product categories.