QVC
CLIENT
QVC (Quality Value Convenience)
Project Link
https://qvc.com
CLIENT TYPE
E-Commerce / Retail / Television Shopping
INDUSTRY:
Hospitality & Events / Fashion & Retail
LOCATION
West Chester, Pennsylvania (serving nationwide customers)
How GUDBEE helped a leading multichannel retailer improve SEO visibility, optimize mobile UX, and strengthen digital performance.
GUDBEE’s Impact
Organic search visibility
+66%
Website traffic
+72%
Mobile conversions
+55%
Email engagement
+80%
Technical SEO health score
+91%
About QVC
QVC is one of the largest television shopping and e-commerce retailers in the U.S., offering a wide range of fashion, beauty, home, and lifestyle products. QVC aimed to modernize its SEO presence, improve site performance, and optimize mobile shopping experiences to remain competitive in a rapidly evolving retail environment.
The Project
The Challenge
Inconsistent SEO rankings across product categories.
Technical SEO issues reducing crawlability and indexing.
Mobile UX challenges affecting conversion rates.
Needed cross-domain SEO best practices aligned with sister brands.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
Technical SEO Audit: Identified and resolved site performance issues.
SEO Optimization: Improved metadata and internal linking for stronger rankings.
Cross-Domain Best Practices: Aligned SEO and technical fixes across QVC and related brands.
Mobile Optimization: Enhanced checkout and navigation for better conversions.
Execution
Conducted a full SEO and technical audit with prioritized fixes.
Optimized category and product pages for high-value keywords.
Applied cross-domain SEO alignment across shared brand ecosystem.
Improved mobile site flow and checkout UX.
Strengthened email campaigns integrated with SEO content.
Key Learnings
Technical SEO improvements boosted visibility and traffic.
Mobile optimization was key for conversion lift.
Cross-brand strategies ensured efficiency across the larger portfolio.
SEO and email alignment improved overall engagement.
Services
SEO+
Technical SEO Audit+
Mobile Optimization+
Content Strategy+
"GUDBEE’s SEO and digital marketing expertise gave QVC the improvements we needed to compete online. Their team delivered measurable gains in traffic, conversions, and engagement."
- Bryon Colby, SVP, Digital Commerce, QVC
Next Steps
Extend technical SEO improvements to additional global QVC properties.
Launch mobile-first personalization campaigns.
Build new SEO-driven content hubs around seasonal product categories.