Raima
CLIENT
Raima
Project Link
https://raima.com/
CLIENT TYPE
Database Software / B2B / SaaS
INDUSTRY:
Startup & Venture / Technology
LOCATION
Seattle, Washington (serving global enterprise customers)
How GUDBEE helped a database software company increase lead generation, lower acquisition costs, and strengthen visibility in a competitive market.
GUDBEE’s Impact
Lead generation (monthly)
+92%
Cost per acquisition (CPA)
-34%
Website traffic
+87%
Paid media ROAS
+49%
Email open rate
+76%
About Raima
Raima provides lightweight, high-performance database management solutions for embedded systems and IoT applications. Raima wanted to increase digital lead generation, improve visibility in search results, and optimize ad spend to capture enterprise buyers in a competitive SaaS market.
The Project
The Challenge
Competing with larger enterprise software providers in search visibility.
Rising acquisition costs with inefficient paid campaigns.
Weak content strategy to capture long-tail technical queries.
Limited lead conversion optimization on the website.
The GUDBEE Strategy
We developed a 4-pillar digital growth strategy:
SEO Optimization: Improved rankings for “embedded database,” “IoT database,” and other money keywords.
Content Marketing: Created technical guides, case studies, and developer resources.
PPC Campaign Refinement: Restructured ad campaigns to focus on high-intent enterprise searches.
Conversion Rate Optimization: Redesigned lead forms and CTAs for better funnel performance.
Execution
Optimized landing pages with technical keyword targeting.
Produced long-form content (whitepapers, developer blog posts).
Rebuilt PPC campaigns with tighter keyword targeting and negative keywords.
Simplified lead forms and added trust signals for enterprise buyers.
Launched segmented email campaigns for developer vs. executive personas.
Key Learnings
Technical content was crucial for ranking in niche software categories.
PPC efficiency improved significantly with refined targeting.
Simplified conversion paths boosted lead submissions.
Email segmentation increased engagement and demo requests.
Services
SEO+
Content Marketing+
PPC Campaign Optimization+
Conversion Rate Optimization+
"GUDBEE’s digital strategies gave Raima the visibility and lead flow we needed to compete in a tough market. Their SEO and PPC expertise helped us lower costs and capture more qualified enterprise buyers."
- Kevin Tucker, IT Manager & Engineer, Raima
Next Steps
Expand content strategy to focus on IoT use cases.
Build video-based technical tutorials to support developers.
Scale PPC into international markets with localized campaigns.