Stoney River
CLIENT
Stoney River
Project Link
https://stoneyriver.com/
CLIENT TYPE
Upscale Steakhouse / Restaurant
INDUSTRY:
Food & Beverage / Hospitality & Events
LOCATION
United States (nationwide steakhouse chain)
How GUDBEE helped a leading energy media company redesign its website, boost SEO visibility, and grow authority through PR.
GUDBEE’s Impact
SEO visibility
+74%
Website traffic
+71%
Loyalty program engagement
+83%
Email engagement
+79%
Conversions
+69%
About Stoney River
Stoney River is a polished steakhouse chain offering high-quality steaks, seafood, and fine dining experiences. Stoney River partnered with GUDBEE to modernize its website, boost SEO, and launch a new eClub loyalty program using the Punchh platform.
The Project
The Challenge
Outdated website lacking modern UX and mobile optimization.
Needed stronger SEO visibility to compete with other steakhouses.
No structured loyalty rewards program to encourage repeat visits.
Limited digital marketing support for seasonal promotions.
The GUDBEE Strategy
We developed a 4-pillar growth strategy:
Website Redesign & Development: Delivered a sleek, mobile-first website.
SEO Optimization: Improved rankings for steakhouse and fine dining keywords.
Loyalty Program Launch: Built and launched the eClub program on Punchh.
Email Marketing: Supported loyalty with personalized seasonal promotions.
Execution
Redesigned the website with premium visuals and mobile-first UX.
Optimized SEO for local and national steakhouse-related search terms.
Launched the eClub loyalty rewards program through Punchh.
Built email campaigns tailored to loyalty sign-ups and seasonal offers.
Integrated analytics for loyalty adoption and SEO performance tracking.
Key Learnings
Premium branding in the website redesign supported Stoney River’s positioning.
SEO visibility boosted discoverability in competitive dining markets.
Loyalty rewards encouraged repeat visits and increased engagement
Email campaigns aligned loyalty efforts with seasonal promotions.
Services
Website Redesign & Development+
SEO+
Loyalty Program Launch (Punchh)+
Email Marketing+
"GUDBEE gave Stoney River the digital presence we needed. Their SEO, loyalty, and website redesign expertise helped us connect better with our guests and strengthen our brand."
- Kristen Hohl, VP of Marketing, Stoney River
Next Steps
Expand loyalty integration into mobile ordering and reservations.
Build seasonal SEO-driven campaigns around holidays and events.
Explore influencer campaigns for premium dining awareness.