Terrapass

CLIENT
Terrapass

Project Link
https://terrapass.com/

CLIENT TYPE
Carbon Offsets / Sustainability / E-Commerce

INDUSTRY:
Ethical & Sustainable / Travel & Tourism

LOCATION
Houston, Texas (owned by Just Energy, serving global customers)

How GUDBEE helped a carbon offset provider increase purchases, lower acquisition costs, and expand its reach with digital marketing.

GUDBEE’s Impact

Carbon credit purchases

+70%

Cost per acquisition (CPA)

-33%

Website traffic

+62%

Paid media ROAS

+42%

Email engagement rate

+85%

About Terrapass

Terrapass, a Just Energy company, provides individuals and businesses with solutions to reduce their carbon footprint through carbon credits and renewable energy projects. Terrapass aimed to expand its customer base, improve paid media efficiency, and strengthen awareness of its sustainable initiatives.

The Project

The Challenge

Low visibility for carbon offset keywords and sustainable travel terms.
Rising customer acquisition costs in a competitive sustainability market.
Limited awareness of carbon credit options among consumers.
Paid media campaigns underperforming in ROI.

The GUDBEE Strategy

We designed a 4-pillar framework:

SEO Optimization: Targeted sustainability and carbon offset keywords.
Content Marketing: Created blogs and guides on sustainable living and eco-travel.
Paid Media Efficiency: Reallocated spend to high-intent channels and optimized creatives.
Email Nurture: Built automated flows educating users about carbon credits and encouraging repeat purchases.

Execution

Optimized website structure and product pages for carbon offset-related keywords.
Launched paid campaigns targeting eco-conscious consumers and businesses.

Produced educational content like “Carbon Offsets 101” and “Travel Sustainably.”
Developed segmented email nurture campaigns for one-time vs. repeat buyers.
Implemented reporting dashboards to track carbon credit sales and engagement.

Key Learnings

Education-focused content significantly improved awareness and conversions.
Paid media performed best when targeting sustainability-focused audiences.
Email nurtures increased repeat purchases and brand loyalty.
Clear messaging around impact drove trust and sales.

Services

SEO+
Content Creation+
Paid Media Optimization+
Email Marketing+

"GUDBEE helped us cut acquisition costs and grow Terrapass’s impact. Their SEO, paid media, and content strategies brought new awareness to carbon credits and drove more sustainable choices."