Travel Texas
CLIENT
Travel Texas
Project Link
https://traveltexas.com
CLIENT TYPE
Tourism / Destination Marketing
INDUSTRY:
Travel & Tourism / Hospitality & Events
LOCATION
Austin, Texas (serving statewide tourism initiatives)
How GUDBEE helped Texas’s tourism authority expand SEO visibility, strengthen local search performance, and boost engagement with travelers.
GUDBEE’s Impact
SEO visibility
+76%
Website traffic
+81%
Local SEO pack rankings
+74%
City-specific keyword rankings
+79%
Engagement rate
+64%
About Travel Texas
Travel Texas is the official tourism office of the State of Texas, promoting destinations, attractions, and cultural experiences statewide. Travel Texas sought to improve SEO performance, strengthen local rankings by city, and drive more targeted engagement through internal linking and hyper-local optimization.
The Project
The Challenge
Needed stronger visibility for city- and region-specific travel searches.
Local SEO performance underdeveloped across key destinations.
Internal linking structure not optimized for traveler journeys.
Competition from third-party travel booking platforms.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Improved metadata and keyword targeting across city pages.
Internal Linking: Structured content to better connect statewide and city-level pages.
Local SEO Packs: Optimized Google My Business listings for top destinations.
Hyperlocal Content: Developed city- and region-specific content hubs.
Execution
Rebuilt internal linking to strengthen city-specific rankings.
Optimized SEO for high-intent travel queries (things to do in Austin, best cities in Texas to visit).
Improved local SEO presence for top destinations.
Produced hyperlocal content guides showcasing Texas attractions.
Integrated SEO performance tracking dashboards for continuous optimization.
Key Learnings
Internal linking was critical for boosting city-specific rankings.
Local SEO optimizations significantly improved pack visibility.
Hyperlocal content created stronger engagement with travelers.
SEO improvements reduced reliance on third-party travel sites.
Services
SEO+
Local SEO Optimization+
Content Strategy+
Internal Linking Optimization+
"GUDBEE’s SEO expertise helped Travel Texas capture more visibility for destinations across the state. Their local and hyperlocal strategies drove measurable growth in traffic and traveler engagement."
- Tim Fennell, Tourism Deputy Director, Travel Texas
Next Steps
Expand SEO for niche travel segments (eco-tourism, culinary tourism).
Launch influencer-driven destination awareness campaigns.
Build interactive trip planning tools for city-specific experiences.