Travelzoo
CLIENT
Travelzoo
Project Link
https://travelzoo.com
CLIENT TYPE
Travel & Tourism / E-Commerce
INDUSTRY:
Travel & Tourism / Hospitality & Events
LOCATION
New York, New York (serving global customers)
How GUDBEE helped a leading travel marketplace increase visibility, bookings, and advertising efficiency through SEO and PPC.
GUDBEE’s Impact
SEO visibility
+70%
Website traffic
+77%
Travel bookings
+64%
Paid media ROAS
+49%
Conversion rate
+58%
About Travelzoo
Travelzoo is a global travel and entertainment marketplace offering exclusive deals on vacations, hotels, and experiences. Travelzoo wanted to strengthen its SEO, optimize paid media, and boost travel bookings as the market shifted toward digital-first travelers.
The Project
The Challenge
Competitive travel and booking landscape with major global players.
SEO visibility lagging behind key competitors.
Paid media ROI declining due to inefficient spend.
Needed stronger conversion optimization across booking funnels.
The GUDBEE Strategy
We designed a 4-pillar growth framework:
SEO Optimization: Improved rankings for travel deal, hotel, and vacation keywords.
Content Strategy: Created destination-focused landing pages and blog guides.
PPC Efficiency: Restructured campaigns around high-intent travel searches.
Conversion Optimization: Streamlined booking flows to reduce drop-offs.
Execution
Optimized SEO across travel, vacation, and hotel categories.
Produced destination-specific content hubs (Top 10 Deals in Europe, Weekend Getaways).
Rebuilt PPC campaigns with geotargeting and intent-driven keywords.
Enhanced booking UX with simplified checkout and trust signals.
Integrated analytics to track funnel performance and optimize conversions.
Key Learnings
Destination-driven SEO content significantly boosted traffic.
Paid media efficiency improved when targeting high-intent searches.
Streamlined booking flows reduced friction and increased conversions.
SEO + PPC alignment captured more qualified travelers.
Services
SEO+
PPC Campaign Optimization+
Content Strategy+
Conversion Rate Optimization+
"GUDBEE helped Travelzoo expand its digital presence and drive more bookings. Their SEO and PPC strategies gave us both visibility and efficiency in a competitive market."
- Scott Oklin, Head of Sales, Travelzoo
Next Steps
Expand SEO into international markets with multilingual content.
Launch influencer-driven travel campaigns for destination awareness.
Build interactive travel deal comparison tools for users.